Email Marketing

As part of my work at the University of Utah Office of Admissions, we email prospective students about a variety of opportunities. We strategically create materials to move these prospective students through the enrollment funnel to get them to apply and eventually commit to the University of Utah. Below are samples of the emails I create.

Introductory email to LEAP — This email was created for LEAP; one of my campus partners. I designed the look for their emails and helped cut down their desired messaging to be more suitable for the email platform and for the targeted audience.

email for College of Mines and Earth Sciences — This was an email for the College of Mines and Earth Sciences. They wanted to create an invitation to prospective students.

apply to honors college email — In this email for the Honors College, we invited students to apply to the Honors College within the general university application.

scholarship notification email — This email was for University Office of Scholarships and Financial Aid. We informed students of an additional scholarship opportunity available to them.